Accomplished Executive Producer with 20+ years of experience leading creative production teams to deliver high-impact, on-budget work for major brands. Expert in turning creative vision into reality across all media platforms, from viral social content to multi-million-dollar integrated campaigns. Skilled leader known for mentoring teams, solving complex problems, and navigating high-stakes projects with confidence.
CORE STRENGTHS
· Creative Leadership & Strategy: Team Leadership, Creative Concepting and Problem Solving for all Integrated Productions.
· Project & Financial Management: Budget Management ($6M+), Estimating, Project Management, Vendor Management.
· Production Expertise: Pre-Production through Post-Production, Contract Negotiations, International Productions, Celebrity and Professional Athlete Productions.
· Marketing & Digital: Digital Media, Social Media/Viral Content, Brand Awareness, Audience Engagement.
BRANDS (Partial List)
Squarespace • Skittles • Starburst • Guinness • Visa • AT&T • Pepsi • Budweiser • U.S. Army • MasterCard • Nivea • Kayak.com • Johnnie Walker • ESPN • Dick’s • Converse • NY Lottery • Qualcomm • Zappos • Sprint • Verizon • NBA
PROFESSIONAL EXPERIENCE
Integrated Executive Producer | Freelance | New York, NY Dec 2025- Present
Executive Producer | Verizon | New York, NY July 2021 – Dec 2025
• Production lead for large-scale projects collaborating with creative and C-Suite teams for Verizon's keynote events and content creation initiatives to effectively scale 5G messaging and telecommunications offerings.
• Fostered innovation and strategic alignment across departments to enhance project outcomes.
Integrated Executive Producer | Freelance | New York, NY RGA/Verizon/Translation Sep 2018 – June 2021
• Select projects: NBA Playoffs, LIFEWTR/Pepsi and Zappos
Executive Producer | McCann Worldwide | New York, NY Oct 2016 – Sep 2018
· Produced cross-platform campaigns for MasterCard, U.S. Army, NY Lottery, and Qualcomm.
· Managed all production phases, from concept to delivery, while mentoring junior producers.
· Notable Achievements:
· Produced innovative 2-day experiential event under the Manhattan Bridge in Dumbo for Lysol.
· Delivered several MasterCard TV spots, incl. Stand up to Cancer and a social media video campaign partnership with American Airlines.
Executive Producer | Anomaly | New York, NY Oct 2014 – Oct 2016
· Led production for Johnnie Walker, Budweiser, Converse, and Dick’s Sporting Goods.
· Notable Achievements:
· Produced the legally complex Squarespace Super Bowl Ad and live alternate broadcast featuring Key & Peele.
· Created the award-winning Johnnie Walker Blue "Gentleman's Wager" films, managing international shoots across four countries.
· Delivered high-caliber Budweiser campaigns and Super Bowl spots that supported consecutive years of revenue growth.
Prior Experience:
Senior Producer | Freelance: W+K, Anomaly, Y&R, Berlin Cameron, Taxi, Barton F. Graf, et al. | New York, NY + Los Angeles, CA
· Budweiser “Brotherhood” voted #1 spot during ‘13 Super Bowl; featured on NBC, CBS, Wall Street Journal, Forbes, Adweek, and Adage.
· Select projects: Helped launch first commercial work for Kayak.com (Barton F. Graf), NIKE and ESPN work (W&K).
Senior Producer | TBWA Chiat Day | New York, NY
· Skittles “Hourglass” won Bronze Lion, D&AD and Clio awards.
· The Starburst “Berries & Cream” garnered billions of views online and achieved virality with thousands of imitations posted on YouTube.
Senior Producer | BBDO | New York, NY // Accounts:
· Visa Super Bowl commercial, Guinness “Brilliant” campaign, and AT&T
Staff Attorney | The Legal Aid Society, Juvenile Rights Division | Brooklyn, NY
· Prior to career pivot, served as staff attorney for children in abuse, neglect, and juvenile criminal proceedings.
EDUCATION
Juris Doctor | Touro Law Center | Huntington, NY + Bachelor of Arts | Hampshire College | Amherst, MA